Buying and Selling Online Certification

Over the past 25 years, the commercial landscape has undergone a seismic shift. Rather than relying on bricks-and-mortar stores and offices for revenues, businesses are increasingly using the internet to generate sales.

In this course, you will discover the history of e-commerce, its current role in the commercial landscape, and its broader implications for society. You will learn about the technology that makes e-commerce possible, and what the future may hold.

You will gain a practical insight into how consumers can make the most of e-commerce, how to get the best deals when buying goods and services online, and how you can use the internet to begin or expand your own business.

You will learn:

• The history of e-commerce and what it means not only for the retail landscape but for society as a whole.
• How to navigate and use the most widely-used online retailers when buying goods and services.
• How to sell products and services online – whatever you want to sell, there is an online platform to meet your needs.
• Why your business may benefit from an online store, and how to set up a shop that will boost your revenue.
• The advantages of running an internet-based business, and practical considerations to bear in mind when starting out.
• How online sellers make money by promoting other people’s products and services, and how you can generate income as an affiliate marketer.
• How businesses use internet-based advertising to promote their products and services online.
• How to offer freelance services via the internet, and how to work with online freelancers.
• How to keep yourself safe when buying and selling online.
• The future of e-commerce, and the trends that look set to continue in the coming years.

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